Background Trey Williams is a thirty-six-year-old marketer working for City Brewing in La Crosse. He currently lives with his wife and dog named Goose. They just recently had their other dog pass away and the house and Goose haven’t felt the same. Trey’s wife suggests that they look into adopting …
Having the confidence in yourself at eighteen to choose what work force you are committing to seemed challenging for me. I was attending WSU and I knew what paths would lead me to secure jobs, but could feel the creative passion and happiness being pushed aside. In my own …
Two very useful tool to determine personality and consumer type are the VALS test and PRIZM. The VALS framework has eight key types of consumer groups: innovators, thinkers, achievers, experiencers, believers, strivers, makers, survivors. Innovators fall into high resources available while the survivors are at the low end of things. …
Understanding what really gets people to listen is essential to creating any content you plan to put on the market. All your work can be make or break depending on certain ways people process information. The visual above points out key factors that all marketers should take into consideration during …
Even though this assignment was a lot of information input I feel like in the end I really was grabbing a sense of what posts were doing the best even without the spreadsheet. The biggest thing I noticed was how they seemed to repost the same pictures over and over …
Working on a group project usually would make a few people moan and worry about unevenly distributed work loads. But working with my team on our Kartway marketing project was one of the greatest experiences in a college class that I’ve had. The entire newness of applying everything we’ve been …
In a world where our phones are connected to us the majority of our day how does a marketer shape an effective way to reach their target audience? 40% of internet time is now spent on mobile devices and the projections for mobile marketing taking over is rapidly growing. So …
Coca-Cola has been around for ages and everyone in the world pretty much can recognize the bold red and white script. But how have they stayed so relevant in an ever changing world without losing their own values? By selling real life stories and feelings Coke has nestled its way …
This means so much to me just because the path I thought I’d be on shifted quickly into a path that is less conventional. Even though I left a four year college behind me I find that I’m not only happier but have a leg up already in a career …
Growing up I saw many people struggling to overcome diversity but along the way they had so much help from the community. I personally didn’t get as involved as I could to help an individual but I participated in many events that support different groups. There are so many ways to show …
